Kaitlin Brito, a talented illustrator with a unique artistic vision, has carved out a successful career by prioritizing her creative process and protecting her 'pure making' time. Brito's work, characterized by careful linework, bright flat colors, and a playful sense of nostalgia, has garnered recognition and commissions from prestigious brands like Google, Disney, Pinterest, The New York Times, The Washington Post, and NPR. However, her journey has not been without challenges, as she has had to learn to protect her creative process from the pressures of paid work.
Brito's approach to her work is rooted in the idea of 'pure making,' which involves prioritizing her creative impulse, even if it means setting aside paid work. This strategy allows her to maintain a sense of balance and prevent burnout, ensuring that her passion for creating art remains at the forefront of her career. By doing so, she finds that her paid work becomes more efficient and enjoyable, as she is able to approach it with a fresh and creative mindset.
One of the tools that Brito relies on to enhance her creative process is a black ink pen. This tool forces her to make bold decisions and embrace the 'no turning back' aspect of her work. As an overthinker and perfectionist, Brito finds that this approach helps her unlock a freer part of her brain, allowing her to create without the constraints of choice and perfectionism.
Brito's artistic style is heavily influenced by her love for vintage illustrations and her ability to find wonder in ordinary subjects. She draws inspiration from 1950s, '60s, and '70s illustrations, infusing her work with a sense of nostalgia and playfulness. This approach has led to her ability to create captivating and whimsical artwork that resonates with audiences.
When it comes to digital tools, Brito is mindful of maintaining the handmade quality of her work. She adheres to two strict rules: using a brush with no smoothing effect and avoiding redrawing lines more than once. This technique mimics the charm of traditional, analog art, creating a unique and authentic feel in her digital creations.
Brito's success in the industry is also attributed to her ability to read and interpret client briefs effectively. She values open communication and is willing to engage in discussions to understand the client's vision. This approach has helped her avoid misunderstandings and deliver work that aligns with the client's expectations.
In terms of her future endeavors, Brito is embracing the use of physical mediums in her practice. She is keen on developing a unique artistic style that sets her apart from AI-generated content. Brito's success lies in her ability to create work that is both timely and timeless, drawing inspiration from her sentimental nature and a deep appreciation for the passing of time.
Looking back, Brito advises her younger self to prioritize the process of making and evolving rather than solely focusing on the next step. She values a quieter and more satisfying form of success, where she can wake up every day and draw, a dream come true.
